“StylICON will be presenting a line of lighting products that feature updated designs, are innovative in materials, possess integrity in workmanship and offer customers a broad choice of styling. Our goal is to provide the best overall product experience in the mid to high end price category. This is a market we feel is underdeveloped from a style/value perspective and has left customers with very limited options”, commented Terry Fraser, General Manager of Thomas Lighting. “Customers can find products with impeccable styling but at stratospheric prices or then affordable products that are either locked into one specific style or are just “me-too” designs executed in materials with little intrinsic value. We strongly believe there is an opportunity in the mid to high marketplace for a product choice that appeals to a broader consumer base: affluent, well educated and design conscious consumers who are both style and quality savvy as well as financially wise. This means StylICON will generate more turns for our customers than is usual with high end merchandise currently available.”